Beirut → Sønderborg → the boardroom.

I started as a computer engineer in Beirut, crossed to Denmark for mechatronics, and spent the next two decades where complex engineering products meet manufacturing reality — power electronics at Danfoss, connected products at OJ Electronics and Niko-Servodan, electrification at Banke.

Along the way I added an MBA, founded and ran a software company, became CEO of an international business unit, and kept one habit from engineering: results you can measure beat stories you can tell.

I still build things myself — platforms, products, AI-assisted tooling — because leaders who build stay honest about what execution actually costs.