Denmark is at the forefront of AI in Europe. In 2024, 28% of Danish companies reported using AI – nearly double the EU average. That’s an impressive milestone and a clear indicator of forward momentum.
But there’s a growing divide beneath the surface.
Only 14% of Danish SME (Small and medium-sized enterprises) have adopted AI, compared to 51% of large enterprises. This isn’t just a gap in technology – it’s a risk to competitiveness, innovation, and economic resilience.
SMEs: The Unsung Engines of the Economy
SMEs represent the backbone of both the Danish and the broader European economies. They fuel job creation, local innovation, and regional growth.
Yet when it comes to AI, they’re being left behind.
The Opportunity: Generative AI Levels the Playing Field
The good news? Generative AI is not just for tech giants. The tools are more accessible than ever – often free, user-friendly, and highly impactful.
In fact, some SMEs already leveraging AI have reported up to 34% revenue growth, simply by:
- Automating repetitive tasks
- Enhancing customer experience
- Improving sales workflows
This isn’t theoretical – it’s happening right now.
The Real Question: Do You Have a Plan?
You don’t need an AI lab. You need a smart, business-first approach.
Ask yourself:
- Where could AI free up your team to focus on growth?
- How could it help you personalize at scale or predict trends earlier?
- What KPIs could AI directly impact – speed, efficiency, or innovation?
Final Thought
The future belongs to those who adopt AI with intention and strategy. For SMEs, this is a moment of choice.
Will you wait – or will you lead?
If you’re thinking about integrating AI into your roadmap, let’s talk. Sometimes, a 30-minute conversation can shift your entire growth trajectory.
